The platform is very easy to use and allows me to carry out my entire enrichment process, from the creation of products to the validation of information transmitted by suppliers, including updates. This has allowed us to save up to 15 days on the referencing and publication process. For the buyers, I see an undeniable saving of time, since they can generate their range on the fly to prepare their supplier or store meetings. Before Product-Live, this work was done manually and the product information, especially pricing information, was never up to date.

Natalie Canonica
PIM Project Manager & Product Data Manager
Logo Conforama Suisse
Furniture
250 suppliers

Key points

Objective

Digitalisation of product data exchanges to reduce operating costs and be more competitive in e-commerce.

Solution

Efficient and agile data collection from the Product-Live supplier platform. Sharing and updating data through the data hub.

Results

Reduce operational resources & time-to-market. Increase conversion rate & supplier involvement.

Challenges

Agility and speed:
Rapid deployment of new IT systems to boost Conforama's competitiveness.
Increase operational efficiency:
Collect more data with smaller teams.
Improve product data quality:
to improve product sellability.
Improve data exchanges with suppliers:
250 suppliers connected.
Obsolete PIM system:
Limiting critical capabilities needed for the company's new strategy.
Multilingual management of product data
(English, French and German).
Product screenshot
Product screenshot

Solutions

Replacing Product Information Management (PIM) and Data Asset Management (DAM) with the Product-Live validation system to feed error-free, high-quality product data directly into Enterprise Resource Planning (ERP) and the e-commerce site.
Suppliers share and update product data in Conforama’s work formats.
Fast product data collection from its 250 suppliers for the pre-listing, listing and enrichment processes.

Results

Time-ToMarket:
15-day reduction in Time-to-market thanks to improved Collection & Referencing processes.
Revenues:
5% increase in revenue, thanks to improved product marketability.
Operational efficiency:
Reduction from 9 full-time FTEs to 3 part-time FTEs with a focus of teams on higher value-added activities. 250 international suppliers deployed in 6 months.
Product screenshot

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UK +331 40 11 97 15

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Email
sales@product-live.com

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